What does it mean to be Consultant in Romania?
Romanian Management Consultancies Association – AMCOR celebrated its 20 years of activity on the Romanian market by organizing an event we also attended. The focus was on the launching of the book “Consultant in Romania”, the first consulting book written entirely by senior Romanian consultants. We had the chance to contribute as well with an …
What are the cost per revenue benefits of outsourcing your marketing activities?
Can your company perform all the research, analysis, strategy, planning and management, advertising, public relations, direct marketing, internal communications, Web marketing, media buying and printing activities required by the marketing strategy in house, with reasonable costs and visible results? Does your company even have a marketing strategy developed by a professional? I know that the …
Romanian IT outsourcing companies can significantly improve their market share
According to Gartner, the IT consulting company, the competition between IT outsourcing companies will continue to raise until 2010, making it that more difficult for them to aquire new clients. In these times of recesion, when the demand for IT outsourcing services is also increasing, the Romanian companies in the field have the chance to …
Advertising expenditures via social media networks to drop by 3%
According to an eMarketeer forecast, advertising through social media sites will drop by aproximately 3%. Advertising on MySpace and Facebook will drop even more. Well, I suppose this is to be expected. Even though social media budgets aren’t that big, they are still included in this economical recession. We can only guess the budget for …