Being part of a B2B business, you're likely familiar with the concept of the marketing flywheel. This customer-centric model focuses on attracting fresh new leads, converting them into prospects, transforming those prospects into customers, and ultimately turning those customers into brand promoters. However, what[...]
The need to know: marketing trends from HubSpot from AI to Z
2023 is poised to be a year of immense transformation for marketers. Artificial intelligence (AI) has become integral to the marketing technology stack. That’s why in 2023, marketers will exert maximum effort to connect with their desired audiences as the demand for innovative and dynamic innovations has reached[...]
How to Foster A Strong Relationship With Your Customers
It's no secret that it takes hard work and dedication to forge strong relationships with your customers, but the rewards of a successful connection are timeless. Did you know that a5% increase in customer retention can result in an increase in company revenue by 25-95%? This statistic, found by Frederick Reichheld of[...]
Cohesive AI Unveiled: A Review of the Content Creation Tool
In today's fast-paced digital world, creating high-quality content is crucial for businesses to engage with their audience and stay ahead of the competition. With the growing demand for content, AI-powered writing tools have emerged as a game-changer in the content creation industry. One such tool is Cohesive, an[...]
Tracking Users Across the Web - What You Need to Know
In today's digital world, website tracking has become an essential part of digital marketing strategies for businesses. Tracking users' behavior on websites can provide valuable insights into customer preferences and help businesses improve their online presence. However, website tracking also raises concerns about[...]
The retrospective of 2022 in digital marketing through trends and statistics
Throughout 2022, in digital marketing, there have been a series of challenges and transformations, both for social media platforms and consumers.For example, B2B organizations had the most success with content marketing through webinars, online courses, and virtual events.
Top B2B Marketing Predictions for 2023
In 2022, brands went on some extraordinary experiences. However, in the face of high inflation and a potential recession, such fresh, unproven channels are unlikely to retain B2B marketing momentum in 2023.Although those channels may bring chances in the future, marketing budgets are being scrutinized, pushing[...]
3 Tips for Creating a Successful Marketing Measurement Plan for 2023
7 Ways to Optimize Your Lead Generation Process for More Leads
What's Next in Digital Marketing?
It's a question that Loredana Niculae, CEO of NNC and B2B Academy coach, addressed during her talk at the 12th edition of Business Days. She shared some insights about what drives clients' loyalty, how much the sales and marketing process count in the client's stay-or-go decision, and many more new and exciting trends.