MATERNA Information and Communications
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Increasing Brand Awareness For A Leading European IT Services Supplier
The largest German IT & C services provider, MATERNA Information & Communications, has been active in Romania since the beginning of 2007. The NNC Services team has taken over MATERNA’s communication strategy in Romania in the summer of 2008, with the purpose of increasing the IT services provider’s visibility on the profile market and, implicitly, acquiring new clients.
NNC Services’s PR activities have provided our client very good media coverage after the appearance of its first press release – IT and business press coverage, appearances on specialized IT portals, coverage from news agencies and one TV appearance.
Testimonial Alin Bittel, Country Manager, MATERNA and Information Communications
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How to get media attention
Although some people fear the media as a potential enemy, it can prove a very powerful ally for your company if you know to approach it strategically. Answering some key questions, you will be able to build a strategy to help you collaborate effectively with the media specialists...


