It’s summertime – What’s a B2B marketer to do?
Summer can be a difficult season for B2B marketers. For start, everyone seems to be on holiday and even if they aren’t yet they are thinking about it. Businesses usually delay making major purchasing or partnership decisions, waiting for the fall when their staff is back and functioning at full capacity. So, what’s a B2B …
11 marketing tips for 2011
At the beginning of the year lists and plans are required, including for marketing. Therefore, let’s see what we’ve learned in 2010 and what trends we should take into account in 2011 for business development. 1. Integrate social media into your marketing strategy. If 2010 was the year when most marketing professionals tested different elements …
How to judge a lead-gen provider by its excuses
Being in the lead generation industry myself, I am curious what the competition is doing. Since „classical” sales methods don’t seem to work so effectively in the last few months, it seems that lead-gen activities are the last resort for some companies to stay alive. However, you should be very careful with selecting your lead-gen …