How to Use Social Media for Personal Branding
Sometimes associated with online reputation, personal branding means mostly being different and standing out from the crowd by identifying and articulating a unique value proposition. Dan Schawbel said once “Brand yourself for the career you want, not the job you have.” What can we learn from this is that personal branding means more than acting spontaneously …
How Will Social Networks Rock in 2012?
In the beginning of each year our tendency is to analyze what was good or not so good in the social media world the previous year to know what to expect during the following months. Let’s see what the new social trends are and what to look for from social networking in 2012: Facebook Facebook’s …
Social Media – a Friend With Benefits
For most of us social media has become a way of life. We drink our morning coffee while checking our Facebook page, we go to work and look for potential business partners on LinkedIn, and before buying something we read customers’ opinions posted on brand pages. If a few years ago social networks were seen …
3 Whys and Hows for B2B Blogging
In one of our previous articles, Content Marketing – The Fairy Godmother of New Business Opportunities, we said that consumers have become totally impassive to traditional marketing and agile marketers are looking for better ways to engage customers and are increasingly turning to content marketing. And an essential tool, continuously increasing in importance in B2B …
4 Tips on How to use LinkedIn for B2B Marketing
An important part of online marketing is about being social, finding your customers or potential customers and engaging with them. Of course, the Internet has many places to connect and share information, from the best known ones, like Facebook, Twitter, LinkedIn, YouTube and so on to small groups catering to every and any imaginable interest …
Emerging Trends in B2B Social Media Marketing
The social media explosion we have seen in the past few years means that now this is the place where people are. From humble beginnings, small places for friends to connect or reconnect, swap and share news, information, photos and videos, it has grown into a huge environment, being one of the main means for …